Branding Lesson in Psychedelic Integration Coaching: An Interview with Peter Gulka of Waves Peer Coaching.

Mia Cara Cosco
2 min readMay 18, 2021

After years of struggle with mental health symptoms, Peter was ready to try something different and attended his first psychedelic meetup in 2017. Following his transformative experiences with plant medicine, Peter became involved in the local Calgary psychedelic community helping to facilitate events.

While the deep, inner work was progressing, Peter was inundated with the stresses of everyday life — including COVID-19 in 2020. Eventually, it was his wife who helped him take a leave from work to process the and release past trauma.

Peter feels called to work with those seeking to learn from plant medicine — to assist in relieving unnecessary suffering from those with similar experiences to his own. He empowers people to see themselves in new ways and their problems from new perspectives, allowing them to release years of pain, and heal themselves.

Before joining my coaching program, Peter’s brand didn’t exist. It was brand new venture for him to even launch his own psychedelic integrating coaching company.

He was specifically struggling with how to get started with a business concept and turning it into reality. It was a nifty idea, but Peter was stuck.

Now, he actually has a brand. Since experiencing my coaching program, his brand is a real live thing that actually exists! More than anything, his brand is an evolving process rather than a static concept. This has made everything feel more accessible than it did before.

Some tangible results that he has received from implementing the coaching program include more clients, raised prices, and he’s excited about his new social media presence that will take that higher.

He liked the non-visual foundational work in the first month most. Identifying where his head was at, learning about who he is and how much of himself that he wanted to bring to his work. How understanding fears and limiting beliefs was preventing him from getting this project off the ground. He could have hired anyone to do a visual design package, but it wouldn’t have changed my situation without the work him and I did in that first month.

“This project has been a joy. Part therapy, part coaching, part design, part training… It’s been much more powerful an experience than I thought it would be. I discovered a lot about myself that was necessary to discover for my project to take the steps forward that it needed to take. From there I can see how that is translatable into almost anything else I decide to take on in the future!”

Check out Peter / Waves Peer Coaching at:

www.peercoaching.ca

IG: @wavespeercoaching

FB: Waves Peer Coaching

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Mia Cara Cosco

I empower healers to believe in the beauty of their vision through powerful personal branding on their website, email capture system and social media.